Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Overcoming Objections Quiz

Overcoming Objections Quiz
Free Download - Adapt your style to win over the customer. By John Brennan
Name: Email:

QUIZ

1. “I’m going to get your competitor’s product. The engine is better.”
• Change the subject to a feature of your product that is superior to your competitor’s
• Offer a discount if he buys the car today
• Take him on a test drive to demonstrate your product’s engine
• Show him the features and benefits of your product’s engine

2. “The price you want for this car is just too high”
• Offer a discount if he buys the car today
• Show him a lower-priced car
• Tell him it is not high compared to competitors
• Ask him why he thinks that.

3. “Nice car, but I just can’t afford it”.
• Offer a discount if he buys the car today
• Show him a lower-priced car
• “Besides price, is there anything else standing in the way of you getting the car?”
• Ask him how much he can afford.

4. A customer objects that the car is not reliable, citing a recall
• Tell her that it is not a problem anymore and talk about ride and handling
• Tell her the recall does not affect the car she is buying
• Offer a discount if she buys the car today
• Show understanding of her concern and show her current reliability data

5. “I like this car but it’s got too many whistles and bells. The manufacturers load these things up with high profit accessories so they make more money”
• Explain that the manufacturer only offers accessories that market research shows that customers want.
• Show her a lower price car.
• Ask what accessories she likes
• Offer a discount if she buys the car today

ANSWERS
1. “I’m going to buy your competitor’s product. The engine is better.”
Best Answer: Take him on a test drive to demonstrate your product’s engine
Rationale: Refocuses your customer on your product. A test drive where she can touch, see, feel and hear the engine crushes cold data about the competition’s engine.
2. “The price you want for this car is just too high”
Best Answer: Ask her why she thinks that.
Rationale: You have to understand the objection before answering it. Too high for her budget? Not enough value? Too high compared to your competition?
3. “Nice car, but I just can’t afford it”.
Best Answer: “Besides price, is there anything else standing in the way of you getting the car?”
Rationale: The price objection is sometimes a smokescreen for the real objection. Make sure it’s the real objection before answering it.
4. A customer objects that the car is not reliable, citing a recall
Best Answer: Show understanding of her concern and show her current reliability data
Rationale: Avoids getting into an argument about the recall. Showing empathy first earns you the right to present the balanced picture
5. “I like this car but it’s got too many whistles and bells. The manufacturers load these things up with high profit accessories so they make more money”
Best Answer: Ask what accessories she likes
Rationale: Empowers this skeptical customer so that she can “fight back” and buy the car equipped the way she wants.





Overcoming Objections Quiz - To learn more about this author, visit John Brennan's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

 About The Author


John Brennan
(Visit John's Website)
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses.


John Brennan is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


John Brennan's

Complete
List Of
Sales
Articles

Name
Email
Author's Free Downloads
Measure Customer Loyalty Icon Measure Customer Loyalty
Webinar Plan Icon Webinar Plan
Campaigns to Customers Icon Campaigns to Customers
Internet Marketing Campaigns Icon Internet Marketing Campaigns

More John Brennan
What to Do When You Lose a Bid
Making your new product launch a success
Focusing on Goals
What Customers Really Want from Sales People
A Wake Up Call for Marketers
Tips and Techniques to Improve Sales
How to Write OrderPulling Classified Ads
Developing an Outside Sales Force
New Rules for Listening
Mapping Out the Successful Campaign
 Free Downloads


 
 
 


Evan Elite Authors
Kim Castle  
George Ludwig  
Michiel Jonker  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Write to Grow Richer Icon Write to Grow Richer
Red Realestate CSS Template Icon Red Realestate CSS Template
Choice of Forum Icon Choice of Forum
Telemarketing Success Icon Telemarketing Success
The $1000 Show Icon The $1000 Show
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Political Blogs
Top 50 Political Blogs
Top Political Blogs of 2009
 
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Beatrice Adasewa Nkawkaw, Ghana,
Beatrice Adasewa
Nkawkaw, Ghana
SEO For Africa

If I Were A Startup...
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
Gord Hotchkiss, $113k to $1.5 Mil in 5 years
Gord Hotchkiss
$113k to $1.5 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Donald Trump, Trump Org.
Donald Trump
Trump Org.
Guy Laliberte, Cirque du Soleil
Guy Laliberte
Cirque du Soleil
Famous Entrepreneurs

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Leadership and Branding - Development Principles For CEOs
By Hemant Karandikar
     Getting New Managers to Deliver Quickly
By Hemant Karandikar
     Leadership Development - A Strategic Need?
By Hemant Karandikar

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information