Sales Training London: Define Your Herd Sell to Suit
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Free Download - Sales Training London: Define Your Herd Sell to Suit By Marcus Cauchi |
I make no bones that this is original thought, but the number of times I hear businesses talk about their great products and how they struggle to sell them, it breaks my heart (but makes plenty of work for trainers).
Selling aside, there's an earlier step to consider.
Do you actually know who your target market is?
What defines them?
What pains are they looking to solve?
Have you created an elegant solution to a problem that doesn't really exist or for which there's only limited or no demand?
Unless your message to your market makes them say "That's for me!" your marketing and sales effort is wasted, so is your scarce money, time and your resources are sapped for no advantage.
Marketing, sales, "relationship selling" (whatever!) - their purpose is to speak to the individual and make them feel that there is a big enough "WHY?" i.e. cause/call to act for them to make a decision to buy it, put their hand in their pocket, click/call/accept the offer and BUY.
Did you forget that when you put your last pitch together? What about in your last cold call or direct mail/advert or when you had 60-seconds to tell someone about your business proposition?
Tell them (or better still get them to tell you by asking intelligent questions) why what you offer is important to them. They don't care if you have the best widget if it doesn't speak to their need or pain.
So:
1. Identify the herd
2. Gather the herd
3. Produce product to suit
4. Sell today, educate tomorrow.
(C) Copyright Marcus Cauchi & Sandler Systems Inc, 2006
Happy selling!
Regards
Sales Training London Define Your Herd Sell to Suit - To learn more about this author, visit Marcus Cauchi's Website.
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