Christine Sutherland Articles

Your Mastermind Group What You Dont Have One - Click To Read Article
No matter what business legend you think of, it is 100% certain that he or she absolutely did not act alone, and had at their disposal the hearts and brains of a group of likeminded souls who were out to help each other succeed. You will not succeed unless you know how to form and work with your own mastermind group.

Why Business Cards are Old Hat - Click To Read Article
Remember someone telling you that your business card was your “24-hour sales person”? Well they had no clue what they were talking about, because now there's a simple alternative that actually works!

Why Business Owners Work So Hard and Why They Shoudnt - Click To Read Article
Most business owners are well aware of the fact that they can’t take a holiday, or in many cases even a day off sick. They are very aware that in fact they ARE their business, and without them, there is no business. And they are very aware that every other area of their life is missing out, including their partners and family.

Why Even the Smallest Business Needs to Know about Web 20 - Click To Read Article
Even though Web 2.0 is usually free, and even though Web 2.0 is known by every geek and internet marketer on the planet, almost no small businesses are yet taking advantage. To ignore it could be their biggest mistake yet ....

Why the Gold is In the Data Base and How to Dig it - Click To Read Article
Most people these days have heard of data base massage, and have some idea of why it out performs typical approaches to telemarketing. Here are the key factors to acquiring and maintaining a data base that is highly responsive to your communications.

What the Ad Agencies Dont Want You to Know - Click To Read Article
It is a sad and unnecessary fact that most businesses perform far below their potential. Here in Perth we have proven that rapid, sustainable growth is possible, whether the business is brand new or well established, through strategies the ad agencies would rather you didn’t know about.

Watch Your Language or You'll Be Watching Your Customers' Backs as They Walk Away - Click To Read Article
Most of us go through life blissfully unaware that even though we seem to speak the same language as others around us, the meaning of that language is wildly different for each individual. Here are some very simple and fast changes you can make that will hyper-charge your communications with clients, colleagues, and loved ones.

Toplevel Business Consulting Now Free - Click To Read Article
Can you think of a single business success story where the entrepreneur worked in isolation, without expert advice? Now, thanks to the wonders of Web 2.0, that advice is universally available, and mostly completely free of charge.

The Secret Failure Rate of Smoking Cessation Programs - Click To Read Article
Few people realise that over the last decade, despite an abundance of stop smoking programs, the real success rate is absolutely dismal, all because program designers don't fully understand the addiction they're working with!

The Four Essential Steps to Developing Business Revenue Even from Scratch - Click To Read Article
Provided there is actually a market for your product or service, the following steps, properly adapted to your unique business environment, and correctly executed, are a failsafe recipe for business growth. Despite the guarantee of success that this strategy offers, it is surprising how very few businesses actually employ it.

Solving the Staff Retention Puzzle - Click To Read Article
Never before have companies been so severely challenged in the area of staff recruitment and retention. Not only are associated costs skyrocketing, and growth and development being hampered, but in some cases a company’s very survival is at risk!

Statistics that Matter to Every Business Person - Click To Read Article
Many people in business are terrified at the thought of statistical analysis, but not only is what I’m about to share with you child’s play, it can actually help you quickly double your profits.

So Youd Like a Mentor - Click To Read Article
You might like to have an “expert in your back pocket” as you work toward success, but there are rules that few people realise ....

Red Hot Sales Prospecting - Using Online Strategies - Click To Read Article
For better or for worse we are more and more moving toward becoming a “digital society” and certainly the evidence is that our customers are not only relying on the internet to source information, goods and services, but that the most canny of our competitors are right there, beating us to our prospects and building their total loyalty before they even become aware that it’s time to buy.

Nothing Sells Like Rapport - Click To Read Article
You can throw slick technique after slick technique, but if you haven’t got authentic rapport you haven’t got a hope. And it’s a whole lot more than matching and mirroring!

MLM Code of Ethics - Click To Read Article
Although MLM or network marketing has great potential for benefit over a range of contexts: financial, economic, social, educational and philosophical, it has largely failed to live up to the promise, partly because it has attracted swindlers and con artists in droves, but also because it has not made use of proven business strategies. This code not only protects potential recruits, but also ensure the sustainability of MLMs who commit to it.

How to Set Sales Goals that Work - Click To Read Article
If you’re one of the majority of people who have “had it up to here” with goal setting, congratulations! Read on to discover why S.M.A.R.T. has well and truly had its day and goal setting has become scientific and evidence based!

How to Motivate Your Clients or Colleagues or Staff or Boss - Click To Read Article
If no-body had the skills to influence, very little would be achieved. If you have goals that depend on the co-operation of others, read on to discover how to gain that more easily than you may have dreamed possible.

How to Gain Introductions to New Client Groups - Click To Read Article
Every business person realises the value of a third-party introduction. But how many have a strategy in place to actively seek out and capitalise on advocacy arrangements? It's not easy, and it takes time to build the amount of trust these relationships require. Read on to see how we've taken all the hassle out for you!

How the Right Recruitment Agency Can Save You $38000 per Employee Appointment - Click To Read Article
Every employee who leaves costs you an average of $38,000, according to the Centre for Community Economic Development. Professional recruitment companies are often able to offer a warranty period up to double the industry average because they consistently do the following important tasks so much better.

How John Got a Seachange for His Business And How You Can Too - Click To Read Article
Like a lot of people in small business today, John worked long hours. He was "hands on" and very much a vital part of producing the service his business provided. His most pressing problem, he thought, was "time". He couldn't have been more wrong .....

How NLP Can Give You the Edge at Work - Click To Read Article
Certainly there's a lot of garbage talked about NLP, and NLP has been used in unethical and distasteful ways. But if you strip out the hype and apply some critical intelligence, here's how it can over-deliver for you in the workplace.

Getting Media Attention - Click To Read Article
Media acknowledgement via press releases, radio, television or on-line sources can provide enormous leverage and be a ticket to success. It’s certainly not easy to gain that attention (without paying for it) but here are some tips to increase your chances.

Dont Network Like This - Click To Read Article
You’d be surprised how many people are still using networking practices that not only don’t work, but which are turning off potential clients and advocates in droves!

Doubling Your Sales in 30 Days a Scentific Exercise - Click To Read Article
Individual sales people, as well as sales managers and business owners, all share the same concern. How to sell more without burning everyone out, or paying too much for marketing. That’s a dilemma that has certainly been solved, quite scientifically, and I’d like to share it with you now ....

Cold Calling Fear Rather Not Have It - Click To Read Article
No, it’s not wishful thinking. With modern change techniques, you can now dump that particular pain from your repertoire!

Common Time Wasters of Sales Professionals - Click To Read Article
Sometimes it’s procrastination that steals the dollars out of your pocket, but sometimes it’s a false perception of what works. Here are some common time wasters, and a testing tool to make sure you don’t get caught out spending your precious time fruitlessly ever again.

Better Ways to Close Deals - Click To Read Article
People are fed up with being “closed”. Closing, as taught by most trainers, is not only ineffective, but is stopping clients from referring. Read on to discover why, and what you can do about it.

Are You Making These 11 Common Business Owner Mistakes - Click To Read Article
Even big businesses fail frequently. The following are common mistakes made by most business owners, large and small, which can lead to business failure if left unchecked.

Attracting Potential Buyers - Click To Read Article
Successful marketing is about leverage, and the smartest activities you can engage in are those that bring clients running to you in droves, rather than painfully searching for clients one at a time. This article is an example of leveraging, but there are others.

3 Little Questions that Sell Like Magic - Click To Read Article
Most sales people understand that telling is a lot less effective than asking questions. Here are 3 questions that will unlock everything you could possibly need to know in order to wrap up that sale.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.