Businesses that provide what is needed and wanted
Businesses that provide what is needed and wanted
Think about it, and tell the truth.
What do you get?
None? Very few? Perhaps that one lucky individual you know. Or maybe you are that lucky person – in which case, good for you.
But, if you are up to being a leader, how can you ensure that others around you get what they say they need and want?
This is not an easy question, and I realise this is tough for most people.
We are not taught to discover, look for, or even notice what’s needed and wanted. We are trained to give answers. In fact, asking questions, for many of us is a faux-pas.
At this point, I am sure you are wondering how this is relevant to business. I’ll get to that in a moment but one of the things I want to bring to your attention is the following...
When I ask this question over 90% respond with “No one in my life has what’s needed and wanted at all times.”
Isn’t that shocking? Or at least surprising?
After all, we live in one of the “most liveable” nations in the world, according to the United Nations. Canada is #6 and the United States is #8. (Iceland is ahead of us at #2 by the way).
But seriously, why is this relevant to business?
The answer is very simple.
When business is designed and set up to provide what is wanted and needed it succeeds.
In fact, all successful businesses provide what is wanted and needed. In the business world this is called Research & Development.
Imagine this scenario.
If you are selling Gucci bags and your marketplace is the desert, how well do you think you’ll do?
Conversely, take that same Gucci bag to Beverly Hills and what do you think will happen?
Obviously, what is wanted and needed in the desert are not Gucci bags, yet, many “businesses” (which are actually an “art”) insist on providing Gucci bags. In the desert, as far as I can tell, what is needed and wanted, is water.
Now, if you want to condition a particular group of people and tell them that Gucci bags are a necessity in the desert you can do that, but the consequence of that is dealing with objections.
You have to figure out how to coerce, manipulate, convince, cajole and a myriad of other techniques to make the person think that what you are providing is required. Business becomes hard.
Now, imagine, for just a minute, if you asked the person in the desert what they really needed and wanted.
I will assume they need water. (After all, even I don’t know what’s needed and wanted until I ask the person in the desert).
So, I give them water. What happens to my business? How easy is it for me to provide value?
It’s almost too easy. So how comes people don’t do it?
We are not trained to find out what is needed and wanted!
But what if you were trained? What if you gave people what they need and want?
Not what you think they need and want – notice the distinction here. It is critical to this conversation.
Giving people what you think or assume they want is an Art. Giving people what they say they need and want is the foundation for Business.
So what would happen to your business if you followed this principle?
If you surveyed the marketplace and discover what exactly is needed and wanted and provided that, at the right time, location and price.
Imagine what would happen if you knew what the “water” is in your industry.
Businesses that provide what is needed and wanted - To learn more about this author, visit Vwodek Wojczynski's Website.
Like this article? Share it with your friends
When you look around at the people in your life how many would you say have access to what they need and want at all times?
Think about it, and tell the truth.
What do you get?
None? Very few? Perhaps that one lucky individual you know. Or maybe you are that lucky person – in which case, good for you.
But, if you are up to being a leader, how can you ensure that others around you get what they say they need and want?
This is not an easy question, and I realise this is tough for most people.
We are not taught to discover, look for, or even notice what’s needed and wanted. We are trained to give answers. In fact, asking questions, for many of us is a faux-pas.
At this point, I am sure you are wondering how this is relevant to business. I’ll get to that in a moment but one of the things I want to bring to your attention is the following...
When I ask this question over 90% respond with “No one in my life has what’s needed and wanted at all times.”
Isn’t that shocking? Or at least surprising?
After all, we live in one of the “most liveable” nations in the world, according to the United Nations. Canada is #6 and the United States is #8. (Iceland is ahead of us at #2 by the way).
But seriously, why is this relevant to business?
The answer is very simple.
When business is designed and set up to provide what is wanted and needed it succeeds.
In fact, all successful businesses provide what is wanted and needed. In the business world this is called Research & Development.
Imagine this scenario.
If you are selling Gucci bags and your marketplace is the desert, how well do you think you’ll do?
Conversely, take that same Gucci bag to Beverly Hills and what do you think will happen?
Obviously, what is wanted and needed in the desert are not Gucci bags, yet, many “businesses” (which are actually an “art”) insist on providing Gucci bags. In the desert, as far as I can tell, what is needed and wanted, is water.
Now, if you want to condition a particular group of people and tell them that Gucci bags are a necessity in the desert you can do that, but the consequence of that is dealing with objections.
You have to figure out how to coerce, manipulate, convince, cajole and a myriad of other techniques to make the person think that what you are providing is required. Business becomes hard.
Now, imagine, for just a minute, if you asked the person in the desert what they really needed and wanted.
I will assume they need water. (After all, even I don’t know what’s needed and wanted until I ask the person in the desert).
So, I give them water. What happens to my business? How easy is it for me to provide value?
It’s almost too easy. So how comes people don’t do it?
We are not trained to find out what is needed and wanted!
But what if you were trained? What if you gave people what they need and want?
Not what you think they need and want – notice the distinction here. It is critical to this conversation.
Giving people what you think or assume they want is an Art. Giving people what they say they need and want is the foundation for Business.
So what would happen to your business if you followed this principle?
If you surveyed the marketplace and discover what exactly is needed and wanted and provided that, at the right time, location and price.
Imagine what would happen if you knew what the “water” is in your industry.
Businesses that provide what is needed and wanted - To learn more about this author, visit Vwodek Wojczynski's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Businesses that provide what is needed and wanted
| |||
| What would happen to your business if:
- you knew what the market needs and wants
- you knew what they were willing to pay for it
- you knew how to deliver it to the market and make a profit
In this article, I i... |
|||
|
True business never fails
| |||
| We live in really cool times. As I write this, I am not rich by any stretch of the imagination. I am not even wealthy. We are also about to enter a global recession - some are even predicting a depression. Many peop... |
|||
|
Sales Success Tip-Does Your Prospect Have a Need or a Want?
| |||
| Understanding the difference between a need and a want will cause your conversion rate to soar! |
|||
|
Starting a new business is not about you
| |||
| Business is not about you. It never will be. So how come people haven't learned the lesson? How come 95% of all new businesses fail in the 1st year? |
|||
|
Why Some Businesses Dont Get The Business
| |||
| Some, not all small business people want to blame the big stores for their woes. It's time they ask themselves the question, "Am I taking care of my customers?" |
|||
| |||
Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
|||
Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Vwodek Wojczynski (Visit Vwodek's Website) Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business. Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland. His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted. Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally. His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business. He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
|
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Adopting Creative Thinking Customer Focus Business Building Check List EQ SUCCESS STORIES Optimize For Ask Checklist |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2008 | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
| ||
 |
|
|
|
|
|||||||||||||||||||||||||||
 |
|
|
||||||||||||
