True business never fails
True business never fails
A: Are you ready for the secret?
B: Yes, I am.
A: I will tell you but you may not hear what I have to say. It's very simple so pay close attention. True business listens to what people need and want.
B: There must be more to it than that!
A: Yes there is but that's where it all begins. Once you listen and find out what people say they need and want you will need to analyze your findings, customize your offerings to match what they are requesting - and all of this must be done at the right time, location and price. There really is a science to it.
B: Okay, so hold on, listening?! How can that be?! I mean, don't we listen to each other? Don't the businesses that I know listen to their customers? Otherwise, how could they still be in business?
A: The reason for that is because we live in a world where we are not trained to listen to each other. At best, we are trained to react. And, don't get me wrong, there are some businesses out there that listen - and those are very successful, but in the world today this is missing. Let me ask you a different question. How many people do you know?
B: I'm not sure - about 1000.
A: And if you were to look at all of those people in your life, how many would you say have what's wanted and needed at all times? Including yourself?
B: Well, none of them. We always have more desires...
A: Right, but are they clear about their desires? Are they clear about what they truly want?
B: I am not really sure.
A: Exactly. So you're telling me that you don't know what's really needed and wanted for the people that you know - which is really like a small town if you think about it - because you did not sit down with each and every person to find out what they really want - is that right?
B: Yes, that's right.
A: Okay, so now multiply that same mindset to millions of people, businesses and even countries around the world and tell me what you see.
B: I see a lot of people not getting what they need and want because nobody is listening!
A: Yes, that's right. So how does this relate to our current economic situation? If you examine what's happening one of the reasons many businesses are reacting is that they are not operating as a business.
B: So what are they operating as?
A: My guess is they are more of a conditioning mechanism - which is something that conditions a group of people to think that they really need and want something but in reality they don't. This always becomes an expensive proposition.
B: So you mean, they don't really listen, they are pretending to listen, and force something on people?
A: Yes. Imagine trying to sell Gucci bags in the middle of the desert. You would have to spend a lot of money on promotion and advertising to make people think they need Gucci bags in the desert.
B: That's really amazing - because what's needed and wanted is water!
A: Exactly! But, by finding out what's needed and wanted - in business this process is called Research & Development by the way - you can invent whole new products, services and even companies! Looking from this point of view you will see that there aren't a lot of businesses out there - so your opportunity is remarkable!
B: But where do I start?
A: Start with the 1000 people that you already know. Find out from them what is needed and wanted and provide something to them. If you do it right, you will generate real value for your small town of people. You may be surprised at what you discover.
B: And if I get stuck?
A: Well, you can always call us and we'll coach you through the process.
B: Sounds great. Do you also have a web site?
A: Yes we do. Look down at the signature!
True business never fails - To learn more about this author, visit Vwodek Wojczynski's Website.
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B: So what is true business?
A: Are you ready for the secret?
B: Yes, I am.
A: I will tell you but you may not hear what I have to say. It's very simple so pay close attention. True business listens to what people need and want.
B: There must be more to it than that!
A: Yes there is but that's where it all begins. Once you listen and find out what people say they need and want you will need to analyze your findings, customize your offerings to match what they are requesting - and all of this must be done at the right time, location and price. There really is a science to it.
B: Okay, so hold on, listening?! How can that be?! I mean, don't we listen to each other? Don't the businesses that I know listen to their customers? Otherwise, how could they still be in business?
A: The reason for that is because we live in a world where we are not trained to listen to each other. At best, we are trained to react. And, don't get me wrong, there are some businesses out there that listen - and those are very successful, but in the world today this is missing. Let me ask you a different question. How many people do you know?
B: I'm not sure - about 1000.
A: And if you were to look at all of those people in your life, how many would you say have what's wanted and needed at all times? Including yourself?
B: Well, none of them. We always have more desires...
A: Right, but are they clear about their desires? Are they clear about what they truly want?
B: I am not really sure.
A: Exactly. So you're telling me that you don't know what's really needed and wanted for the people that you know - which is really like a small town if you think about it - because you did not sit down with each and every person to find out what they really want - is that right?
B: Yes, that's right.
A: Okay, so now multiply that same mindset to millions of people, businesses and even countries around the world and tell me what you see.
B: I see a lot of people not getting what they need and want because nobody is listening!
A: Yes, that's right. So how does this relate to our current economic situation? If you examine what's happening one of the reasons many businesses are reacting is that they are not operating as a business.
B: So what are they operating as?
A: My guess is they are more of a conditioning mechanism - which is something that conditions a group of people to think that they really need and want something but in reality they don't. This always becomes an expensive proposition.
B: So you mean, they don't really listen, they are pretending to listen, and force something on people?
A: Yes. Imagine trying to sell Gucci bags in the middle of the desert. You would have to spend a lot of money on promotion and advertising to make people think they need Gucci bags in the desert.
B: That's really amazing - because what's needed and wanted is water!
A: Exactly! But, by finding out what's needed and wanted - in business this process is called Research & Development by the way - you can invent whole new products, services and even companies! Looking from this point of view you will see that there aren't a lot of businesses out there - so your opportunity is remarkable!
B: But where do I start?
A: Start with the 1000 people that you already know. Find out from them what is needed and wanted and provide something to them. If you do it right, you will generate real value for your small town of people. You may be surprised at what you discover.
B: And if I get stuck?
A: Well, you can always call us and we'll coach you through the process.
B: Sounds great. Do you also have a web site?
A: Yes we do. Look down at the signature!
True business never fails - To learn more about this author, visit Vwodek Wojczynski's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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