Maria Marsala Articles

Pricing Your Service or Product: Things To Ponder - Click To Read Article
"How does someone price a product or service?" After teaching a class in 2000, I promised to write down a few things I used to determine my rates. And what I use to raise them year after year.

You Cannot Become a Millionaire Being Self-Employed. It's Time To Kick Self-Employment to the Curb Today! - Click To Read Article
If you started your business to be self-employeed, skip over this article. BUT if you started your business to be a million dollar company -- read on... this one's for you.

Throw Time Management Out The Window == Today - Click To Read Article
It's never about managing time....

Today, Discover How Can A Virtual Assistant Help You Grow Your Business More Quickly - Click To Read Article
Most business owners have never heard of them. Others have a few of them "on call". And yet others want VAs who live locally. Learn how a VA can help you grow your business.

Speakers: Are You Leaking Profits? - Click To Read Article
This article comes from all the mistakes I've lived and the money I've lost by not charging for what I should charge. I think of why I have not earned what I deserve in this area, and there is only one reason -- lack of knowledge of how things really work!

So What's Holding You Back? Which Excuse Has You Stuck? - Click To Read Article
I'm not sure what the history of "excuses" is, except to know that a majority of the time excuses equal some sort of self-dishonestly. They're part of what we thought we "should do" vs. being a "must do"! Excuses come from us not being able to take our own "no's". They're what we say to people so that we "don't hurt their feelings". Excuses are what we say so that others don't hurt us. Excuses are part of what we're tolerating in our life (that which draws out our energy and squashes it)!

Reach & Attract Pre-Qualified Prospects with Teleclasses - Click To Read Article
You are probably already using a variety of the tools in your marketing toolbox – a website with fresh content, regular emails campaigns, strategic media placements, quality networking. But have you considered the underutilized marketing goldmine of a teleseminar?

Once is Not Enough! - Click To Read Article
Creating follow-up systems—from your networking, speaking engagements, or referrals you receive—is a critical factor in growing a business. Its importance lies in the old advertising axiom that it often takes being in front of a prospect 5-10 times before you turn a prospect into a client.

LinkedIn Answers: Proven Tactics To Get The Biggest Bang For Your Time - Click To Read Article
Many of us can answer several questions in a variety of business arenas. However, since time is money, I'm sure you'll agree that doing so may take a few hours a day to do! What's a business owner to do? Prioritize. Use your Ideal Client Profile to determine which categories or sub-categories would best highlight your company and it's services, (once someone learns about you). Example: If I looked at my company, the two main services that bring me the most amount of clients in the least amount of time are business planning and pricing. So I joined those two ANSWER areas first.

Live Life Deliberately: Design A Vision! - Click To Read Article
Sarah Hughes, Gold Metal Skater, had hers at age six. Joseph Campbell, folklore author, found his after visiting the Museum of History in NYC. At age 4, Oprah Winfrey remembers watching her grandmother washing clothes by boiling them - Oprah "knew" then her life would be different. They all found something that raised their inner vibrations, their passion - and created a vision.

How to Position Yourself for Future Growth by Cutting Back Time Wasters - Click To Read Article
Savvy business owners can not only survive bad times, but also position themselves for future growth and prosperity. How can you do it? In a word: focus. Focus your energy on trimming the fat in your business and measuring the value of how, and with whom, you spend your time. After you assess which activities add value to your business, eliminate time and energy wasters.

How to Easily Increase Your Net Worth by Networking with the People You Know - Click To Read Article
Here's the deal. “Tis easier to get new clients from those who know you, and those who love you, then it is to get them from someone who doesn't know you from “a hole in the wall”.”

Get Great Clients! It's All In The Risk You're Willing To Take - Click To Read Article
It's time to get over your "fear" of loosing business because you're targeting your clients. People want to feel special, and when you create an ideal client profile, and market to them -- well, you make them feel special. If you marketing to everyone, chances are that you won't succeed.

Economy Proofing Your Business: It Takes a One Page Business Plan® - Click To Read Article
Businesses can do well without planning, many do. However, to become a high performing organization, to grow rapidly, a company really needs a planning and monitoring process. Got yours?

Developing An Ezine: For You If You Don't Enjoy Writing - Click To Read Article
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you.

Dear Service Industry, Are Your Clients Making You Sick? - Click To Read Article
Are there times that your stomach churns when you hear a clients voice? Do you have many "clients from hell"? If so, you may have Client Resentment Disease.

Business Owners: Find Serenity in the Middle of the Holiday Season (even when serenity is the last thing on your mind!) - Click To Read Article
In the normal course of running a business, we sometimes feel "overwhelmed," "burnt out," or "stressed-out." And during the holiday season, finishing year-end projects adds too much to the hustle-and-bustle of the season and causes those "overwhelm" feelings to feel even more unmanageable. Learn some simple things you can do to bring back the serenity.

Business Checkup -- Best Practices - Click To Read Article
Are You Ready To Build a Bigger, Better Business? We're giving you one of most helpful scorecards, “Business Checkup: Best Practices” that measures 46 key indicators of a successful, highly profitable business. Learn what needs your immediate attention and place these items in your business and marketing plan.

Business good, but you want GREAT? You can Kick-start your business any time of the year! - Click To Read Article
Business good, but you want GREAT? You can Kick-start your business any time of the year! Businesses can do well without planning, many do. However, to become a high performing organization, to grow rapidly, a company really needs a planning and monitoring process. Got yours? I sure do have mine!

Are You Settling For Mediocre? - Click To Read Article
Who you have on your email list refects whom you want to attract as clients. So... how' ya doing?

9 Business Building Reasons To Join a Mastermind - Click To Read Article
No one, no way, no how can be completely objective about their own business. Period. Now that we have that out of the way, let's look at it. You can't objectively look at your business, and neither can I look at my own business objectively.

12 Low-Cost Business Growth Strategies Available At Your Local Library! - Click To Read Article
Ya, the library. You know, the poster-festooned encyclopedia vault from school days past? You probably spent a lot of time there, researching for science projects and book reports. Remember reaching up on tiptoes to hand your library card to the librarian at the check-out desk?

Choosing the Right CPA (or Tax Advisor) For You & Your Business - Click To Read Article
CPA or Accountant. Banker. Lawyer. The three main service providers a new business needs and an established business wants. Here's how to start the process of finding the right one for your company.

Service Industry Professionals: Is Your Business - Click To Read Article
If you're in a service business -- you have an invisable product. People can't see it, so they will ask you to do things that they'd NEVER ask someone with a tangible product to you.

Seven Ps Of Marketing - Click To Read Article
Sometimes the best tips are short and to the point. Do you agree?

The Top 10 SIMPLE Ways To Use ONE Article To Get Yourself Known - Click To Read Article
I say it all the time to clients. When you create something worthwhile, let's find 10 other ways you can use it. This article? I find 22 ways to use it! Never let your marketing time go to waste. Take a look at what you've already done and see how you can use it again and again to bring targeted clients to your websites blog or newsletter and paid clients to your business.

Why You Want To Validate Your Website - Click To Read Article
Do you know if all your web pages are readable by everyone who comes to visit?

Service Industry Business Owners: Here Are 10 Proven Ways to Say No To Someone Who Wants To "Pick Your Brain" - Click To Read Article
ERRR. If instead of a service business, you had a product, few would ask you to give them your product for free. BUT as a service business owner we need to almost train people to understand that our product IS our time and knowledge.

Plan Today for Your Most Prosperous Tomorrow! A 4-step blue print for success. - Click To Read Article
It's all about the system: Save Your Self Time, Energy, and Money

If You Fail to Plan, You're Failing To Plan -- Really! - Click To Read Article
Planning is bringing the future into the present so that you can do something about it now. -Alan Lakein

How To Get Paid Every Time You Speak Locally- REALLY! - Click To Read Article
This article is based on one of the biggest mistakes I've made in business. If I'd known 10 years ago, what I know now, I would have NEVER, ever spoken for free. Today when I speak, I am paid -- always. In money and in kind (and yes, from Rotary's and non-profits and even Chambers of Commerce!) So join me and become a member of the Speak and Be Paid Revolution. Together we can do great things!

Goodbye Bear Stearns - The Death of an 85 Year Old Company - Click To Read Article
21 Lessons small business owners everywhere can learn from the untimely death of an 85 year old, profitable till year 84 company.

"Do Ask, Do Tell" - Top 10 Most Helpful Online Customer Survey Resources - Click To Read Article
One of the key factors in a successful business is to know what your customers or clients are thinking – about your business, your products, your services. As a business owner, you’ll get feedback from your current customers just in the course of day-to-day business. But the results can be skewed by the interaction itself, and so most business owners find it useful to allow their customers to answer questions anonymously. And that’s where surveys come in. Learn more...

Are You Stealing Your Logo? - Click To Read Article
You may end up in a legal battle.... and wondering why. This article will help you, hopefully, not get to that point.

Ask The Expert: Business Coach - Click To Read Article
I love volunteering and have been doing it for more than 40 years. However, one thing business owners have to remember is that they're not running a non-profit -- they're running a business! As such, we have to be careful where we "leave our mark". When volunteering, I recommend that you keep track of what you've been doing and provide the organization with an "in-kind" bill. True especially if you're a service business and really can't take the business deduction unless you charge yourself first!

9 Ways To Develop Confidence In New Situations - Click To Read Article
Very few people are at ease striking up a conversation in a room full of strangers. Here are some simple ways to make network meetings more productive and more fun.

28 Questions to Help You Critique Your Business Boost Profits - Click To Read Article
What could you do to help your business grow faster? Don't under estimate the benefits of having a business that is "legal", where you're personally protected, where when you go to a networking event or meet with a client you are confident and not fearful...

10 Networking Myths - Click To Read Article
It's a given, isn’t it? If you're in business, your number one job is to market. If you keep your business a secret - don't let people know how you can help make their lives better and what you do, you won't be successful - because no one will know that you're in business. How well you network, which is the "letting people know how you can help them" part, may well determine whether you succeed – or fail.


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