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Nancy Michaels Articles

Nancy Michaels Articles

Your Ideal Client Profile & Ways to Best Reach & Connect with Them - Click To Read Article
Your Ideal Client Profile & Ways to Best Reach & Connect with Them

What Questions are Your Prospects Wanting You to Answer
- Click To Read Article
The intellectual property that I own is in dealing with Fortune 500 Companies as clients and helping my solo-preneur prospect and clients identify and implement the system that has taken me years to develop and fine-tune. I didn’t seek this knowledge out strategically; it happened organically and as it should.

Top 10 Reasons Why You Need a Coach or Mentor
- Click To Read Article
The economy may be slower than we’d like, however, this is the time when people are more creative about working with others and services may be more affordable. Jump on the opportunity to work with a coach and mentor – I hope you’ll choose me – and get ready to kick off the academic year with a bang. Here are some things a coach can offer you, should you take that step.

Top 10 Ways to Maximize Your Marketing Dollars
- Click To Read Article
Top 10 Ways to Maximize Your Marketing Dollars

Top 10 Tips for Being Persistent
- Click To Read Article
Top 10 Tips for Being Persistent

Top 10 Ways to Marketing Your Business in ‘09
- Click To Read Article
During the last economic recession that I experienced in the early ‘90s when I launched my business, I had a unique advantage that others will have if you’re one of the fortunate ones to make the break and start your business – or if you decide to kick it into high gear.

Suffering from Information Marketing Overload
- Click To Read Article
TMI really is Too Much Information sometimes. In a world overflowing with more information we could possibly process let alone implement, it makes me wonder – do I really need to know all of this in order to be successful? How much information does my prospect base need to know as well? When is enough, enough – or too much information – way too much information?

Seven Ways to Get Prepared and Turn a Natural (or other kind of) Disaster into a Positive Situation
- Click To Read Article
Seven Ways to Get Prepared and Turn a Natural (or other kind of) Disaster into a Positive Situation

Save a Tree Create Profitable Products with a Punch that are Downloadable
- Click To Read Article
I don’t know about you, but if you have school age children, they’re getting quite an education on saving the planet and you can’t turn the TV on without seeing that Corporate America has jumped on the Green bandwagon as well. I tell my friends that I’m living in a “dark house” because my son is constantly shutting off lights to prevent global warming; in the meantime, my eyes are being strained!

Key Steps to Reach CEO-Level Contacts
- Click To Read Article
Key Steps to Reach CEO-Level Contacts

Buying Your Way to the Top
- Click To Read Article
Here are some networking tips you can put to use in your own business right now that will help win the business

Bridging the Gap between Your Prospects Your Offerings
- Click To Read Article
The best way to get tuned into what your prospects and clients biggest challenges are is to listen to the questions they ask you that they need answers to. It seems so simple, yet we often forget to write down the thoughts, concerns and needs of our clients. Begin to make a list of the questions you hear them ask over and over again and begin to formulate pro-active responses that specifically address their needs and provide a solution to their problems.

9 Business Development Strategies To Grow Your Business In A Challenging Economy
- Click To Read Article
Here are nine strategies that will help you survive and thrive in a down economy.

7 Reasons to Invest in Yourself Today
- Click To Read Article
You are all you have! I know this to be the case first hand. There’s nothing like a separation, grueling divorce and – here’s the kicker – a near death experience to clue you in that without you and your ability to be at your best – physically, mentally, emotionally and intellectually, you have less.

13 Lessons Learned on Approaching the Press
- Click To Read Article
Until I did my first public workshop here in Boston last June, I didn’t realize the amazing similarities of my work as a publicist and how it relates to the work I know do with helping my coaching and consulting clients to land large corporate contracts and sponsorship programs with Fortune 500 companies. Since then, these ideas have been rattling around in my mind and I thought I’d share them with you.

10 Steps to Getting More Referrals
- Click To Read Article
At my workshop, web cast or tele-class I have people tell me their business comes from word-of-mouth marketing. Wouldn’t it be great to have even more referrals coming your way? Just think of never having to make an outbound cold call, or work endlessly at designing your next winning marketing piece. More often than not, we merely need to create a communication plan of action to simply generate endless referrals.

10 Things to Do During Your Summer Vacation
- Click To Read Article
10 things to help you unwind during your summer vacation

10 Secrets to Pruning Your List
- Click To Read Article
I know, I’ve said it before, and I’ll say it again, but you are only as good as the ideal client profile or prospect list you create and communicate with in a meaningful way, consistently over time. It’s a simple as that.


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About The Author


Nancy Michaels
(Visit Nancy's Website) Is the author of five books on marketing for small businesses, including Perfecting Your Pitch, (Career Press 2005) Off The Wall Marketing Ideas, (Adams Media 2000), How To Be A Big Fish In Any Pond, Media Madness, and A to Z to Visibility Served as Small Business Editor at US News & World Report, and the Small Business Marketing Expert for Entrepreneur Magazine. She is a regular contributor to Franchise Update and has been featured in The Wall Street Journal, Fortune Small Business (FSB), Success Magazine, The New York Post, Franchising Magazine, among numerous other publications Nancy also was the publicist for Matt Lauer (currently co-host of the Today show) Nancy is the President of her marketing company, Impression Impact, which she launched in 1990 and Founder of the Grow Your Business Network In the spring of 2005, Nancy became very ill and underwent a liver transplant due to liver failure. She is the grateful recipient of a donor liver. Find out how you can become a donor at www.organdonor.gov.

Nancy Michaels is a Gold author on EvanCarmichael.com
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Save a Tree Create Profitable Products with a Punch that are Downloadable
10 Steps to Getting More Referrals
Top 10 Tips for Being Persistent
13 Lessons Learned on Approaching the Press
Top 10 Ways to Marketing Your Business in 09
Seven Ways to Get Prepared and Turn a Natural or other kind of Disaster into a Positive Situation
What Questions are Your Prospects Wanting You to Answer
Buying Your Way to the Top
7 Reasons to Invest in Yourself Today
10 Secrets to Pruning Your List
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